These times of uncertainty lend an opportunity for companies to stand out in how they respond to and engage with their customers and employees.
As Lucinda McCaffrey, enterprise account executive and travel lead at Bold360 explained in an interview with Skift, “In terms of the coronavirus, it has forced the travel industry into a more modern way of thinking about customer and employee engagement that puts them on par with other industries.”
She also emphasized that “customer engagement matters even more than usual when the situation is highly emotive. And clearly, this is a very, very emotional time for everyone.”