In 2007, David Meerman Scott wrote “The New Rules of Marketing & PR,” correctly predicting the rise of content and social media marketing, and how the power balance between consumers and businesses had been turned upside down.
Now David sees us on the verge of the next shift: to genuinely understand our customers on a personal level, lock arms & nurture a sense of belonging that provides them the human connection people are now longing for. David calls it a Fanocracy. Get this right and you won’t just find loyal customers, but true fans. Fail to adapt and you stand to lose big.
You'll learn:
- How some brands have learned to provide the humanity that attracts passionate fans
- How to create Fandom and turn it into rocket fuel for your business
- Inspiring examples of offbeat and mainstream businesses that have harnessed Fanocracy to win big
- How the act of making business personal is the most powerful business strategy of all
Author
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including "The New Rules of Marketing and PR", with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
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Sign up early for a chance to win David’s new book! The first 225 to join the live webinar and fill out our shipping form will receive a free copy of David’s book shortly after its release in January 2020. Register right away and join us for your chance to win (Terms). |
“The shift from merely selling a product or service to building a Fanocracy is a powerful one. It starts by changing the way you think about your customers.”
– David Meerman Scott